When Yahoo! 360 closed down, I ebullient promoted WordPress and Blogger to all who wanted to find a good blogging platform.

People with professional intention stayed with WordPress & Blogger.

But one thing I had predicted and feared has come true. Those who write personal slowly & silently migrate to the uninspiring, plain and boring Notes application on Facebook.

What’s the moral?

• Convenience of distribution


• Social graph matter


• Behaviors and preferences are dynamic and can be changed by a superior product


• It is when one thing becomes a daily trivial consuming good that it grows powerful. Think Facebook. Think Microsoft. Think FMCG.

What many users had been complaining for the past years but they turned out users of Notes