My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line with my personal brand.
How do others perceive you?
The sign of a strong personal brand is when others perceive you how you want to be perceived. I have a dual personal brand (which is absolutely my own fault): entry-level careers expert and public relations pro. So, I’m included on many lists in both categories. But global business? Where did that one come from?
I mentioned I have two personal brands. This is a “do as I say, not as I do” moment. After all, there are people who have no idea I am in public relations, and a (smaller)