socialmedian: Twitter Introduces New Personal Branding Tool: Lists

User-submitted headlines for this story

Clip

Twitter Introduces New Personal Branding Tool: Lists

Nov 04, 2009

Summary

Within days of introducing Twitter lists into public beta, an estimated 6.5 million lists have already been created. This begs the question, which Dan Schawbel asked on Nov. 1, does it matter how many times you’re listed?

As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line with my personal brand.

How do others perceive you?

The sign of a strong personal brand is when others perceive you how you want to be perceived. I have a dual personal brand (which is absolutely my own fault): entry-level careers expert and public relations pro. So, I’m included on many lists in both categories. But global business? Where did that one come from?

I mentioned I have two personal brands. This is a “do as I say, not as I do” moment. After all, there are people who have no idea I am in public relations, and a (smaller) number who don’t realize I’m an entry-level careers writer. While I’m slowly transitioning my brand from public relations pro to entry-level careers expert, I’ve found it extremely hard to let go of my old life. Thus, the two br

...Read the full article

Comments (0)

Add Your Comment