TMI = Too Much Information.

Most websites are built with TMI. I’d be willing to bet that there are 5 top locations everyone looks for on a typical website in addition to the homepage nowadays:

1. Contact Page


2. Customer Support


3. Products and Services


4. Downloads (if you provide them)


5. Links to the Blogs and Social Media Connections

I’ve been working with a couple clients of recent and have been pushing back on the volume of information they have on their websites. Friend and colleague, Kyle Lacy, recently wrote that quality, service and expertise does not matter. He’s right – especially on a website.

Do you really expect someone to advertise something different? Perhaps “Oh yea, we’re experts and do a good job with our customer service… but our quality is a bit lacking. Ready to sign with us?”

I’ve always described a website as the sign in front of your store. It needs to be well-designed, concise, and directly to the point… letting folks who stop by know what you do. It also needs to be in a great location (SEO), but that’s another blog post. If the sign outside y