socialmedian: Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO

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Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO

Source: paidContent.org

Nov 05, 2009

Summary

[In progress] In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu Shukla, who founded the company in 2007. In a statement, Shukla said the decision to bring in Garrick came after “many months” of searching.

It is just unfortunate timing then, that the executive shift comes about a week after Offerpal was accused of running “scammy” ads during a panel at the Virtual Goods Summit. Offerpal and other performance-based game ad firms typically run campaigns that give players rewards like virtual credits, in exchange for completing surveys and trial offers from companies like Netflix. In some cases, people have complained that vendors don’t disclose the full terms of the trial—that a user needs to opt-out within a specific time period to avoid being charged, for example—or fail to deliver the reward after the user trades their information. Fallout from the panel and subsequent discussion in the blogosphere led to official polic

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