socialmedian: Social Media Traits Build Employee Confidence

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Social Media Traits Build Employee Confidence

Source: PR Communications

Nov 04, 2009

Summary

Shel Holtz writes a thorough post on the depiction of employee communications in a networked company.

1) Ease employee access to social networks.
2) Show employees who’s saying what, right now.
3) Communicate research results.
4) Increase business literacy.
5) Build awareness of business initiatives.
6) Make sure everyone knows the rules of the road.
7) Champion and support internal training.
8) Enlist company advocates.
9) Work with ET to ensure systems support networking.

I assume Shel's original title was 10 communications traits of networked companies, and that he was not able to develop a tenth tip, instead he asks for additional traits from the community.

Reading the post, I'm struck yet again how much foresight went into the writing of the cluetrain manifesto. The book really had a simple idea, consumers are on the web and they are talking with one another. That web of conversation has big consequences for companies. I don't believe the cluetrain got everything right because our exact understanding of the social world of today could not be entirely foreseen.

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