Designers have enough to worry about when doing a design. From trying to decipher what the client wants, to getting a hold of the appropriate assets and choosing the right colors and fonts to use, which only scratches the surface of what goes into a good web design. Here are a few thing that you are safe to forget about.
Trends
It is very tempting to see what is hot in the industry and jump on the bandwagon, producing similar designs. I try and avoid trends in my work, for two reasons.
I want my design to stand out from the crowd, having a design that is like everyone else’s, makes that very difficult. It is much better to be the one starting a new trend than being someone who follows them.
You also want to avoid picking a style just because its popular right now. Picking the right style for the website is better for the long term success of the project than what is techniques or styles are hot right now. Even if something isn’t in vogue right now doesn’t mean you can’t use it for your design, especially if it is the right one to you.