A new research report released by Business.com states that businesses are utilizing social media tools to find out how other businesses are taking advantage of the same tools. 

Among the highlights:

• 14.4% of respondents say they use 10 or more different social media sites to search for business information.


• 69.1% of respondents say that attending webinars or listening to podcasts is the most useful activity to find business related information.


• 61% of use web traffic as a metric to judge social media success.


• 80% of companies use Facebook as their top social media site, Twitter is at 56%.


• 60.5% of companies use Google search as their preferred tool to monitor online conversations with Google alerts providing them the most business impact.


• 64.4% of companies upload content to YouTube as part of their social media initiatives, by far the most popular. But those using Google Knol and Vimeo report the greatest ability to see an impact on business results.


• 49.4% of companies use Delicious to bookmar