socialmedian: Interview: The Man Who Named the iMac and Wrote Think Different

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Interview: The Man Who Named the iMac and Wrote Think Different

Source: Hack In The Box

Nov 04, 2009

Summary

Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.
Segall is a veteran creative director who worked at Apple’s agency, TBWAChiatDay, back in the day.
“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think [...]