So it is official: Apple says it has more than 100,000 apps in its iTunes App Store, a bit of news that was reported by AppShopper and Mobclix last week. In terms of landmarks, 100,000 is merely a number, soon to be forgotten as the amount of apps crosses 200,000 or a million or whatever. Why it matters is that these growing number of applications are making our smartphones more personal — even more personal than our PCs.
A mobile phone is more personal than a PC because it ties in our real identities, location and personality. It accords a level of intimacy that the browser-based web and our PCs don’t have. Unlike a toaster oven or a grill or a TV, a malfunctioning handset can make you so angry that you write a break-up letter and publish it with your phone. A missed call is the difference between a broken heart and happily ever after. An SMS can make you smile if it arrives on time. No other device in our life has the purity of a phone…and not just an iPhone.
Apple’s reluctant foray — don’t forget that for the longest time it said every service should be del