socialmedian: Google Unveils New Weapon in the Mobile-Ad War

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Google Unveils New Weapon in the Mobile-Ad War

Source: GigaOM

Nov 04, 2009

Summary

Google continued to expand its mobile analytics offerings with a feature that allows developers to see how consumers are using specific parts of their iPhone and Android apps. Because apps don’t contain HTML pages, developers must determine when the applications should trigger page view requests. The new feature aggregates data, such as the number of visits, session length and bounce rates, and displays the information in content reports, allowing developers to see how users interact with the apps. Developers can also track events such as views of embedded videos, button clicks and downloads. San Francisco startup Flurry, among others, offers similar analytics.

The new feature follows Google’s move last month to expand Google Analytics reporting for web publishers, and it is the latest escalation in the competition between the Internet behemoth and a slew of pure-play mobile-ad companies such as AdMob, JumpTap, Medialets and Pinch Media. And it’s a battle that promises to heat up as Android and the iPhone continue to gain traction. Prepare for your web browsi

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