socialmedian: Hearst, Time Inc. And Wenner Team Up To Boost Mag Industry's Image

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Hearst, Time Inc. And Wenner Team Up To Boost Mag Industry's Image

Source: paidContent.org

Nov 04, 2009

Summary

The magazine business, along with all other media, is having to fight harder than ever for ad dollars and readers. And when business is tough, apart from layoffs and mag closings, one of the simplest things to do is come up with a promotional campaign. That’s what Hearst, Time Inc. and Wenner Media are doing, Mediaweek reports.

It’s not clear exactly what sort of combined pitch the publishers are going to make, though it’s likely to revolve around the value of print as branding medium and how the properties online wings can help provide greater targeting. Wenner’s part in this effort notable mainly because it is no longer a member of the industry’s primary marketing organ, the Magazine Publishers of America, though the Rolling Stone owner did discuss the plans with the MPA CEO Nina Link. The news comes as Time Inc. begins another large round of layoffs this week.

The marketing collaboration comes as Time Inc. is reportedly trying to get its rival publishers on board to establish a digital distribution storef

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