socialmedian: Putting the Spotlight on Video Engagement

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Putting the Spotlight on Video Engagement

Submitted by Avi from Google Reader

Nov 04, 2009

Summary

The growth of online video consumption is nothing short of staggering. In September, Nielsen reported that there were 11 billion video streams watched by 139 million unique users in the U.S., representing growth of 24.8% and 11.3% respectively compared with September 2008. YouTube continues to dominate the market with about 60% of the videos watched and more than 70% of users.

While the total number of visits to a Web site or the number of video streams delivered is an indicator of audience engagement, Sysomos decided to offer an alternate view by looking at social media video engagement by bloggers. Tapping into our extensive database, we measured video engagement within the blogosphere over the past year by looking at the major video-sharing services, and counting the number of links within blog posts to videos either embedded in a post or via a direct link. We believe this kind of activity suggests that a video is interesting enough that bloggers offer a way for readers to engage with it. The complete report can be found here.

Among some of the highlights wi

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