socialmedian: Facebook Era author Clara Shih: Make that the Facebook and iPhone era

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Facebook Era author Clara Shih: Make that the Facebook and iPhone era

Source: VentureBeat

Nov 04, 2009

Summary

Author and entrepreneur Clara Shih gave a keynote speech at today’s Enterprise 2.0 conference in San Francisco that distilled many of the ideas in her book The Facebook Era. I already interviewed Shih about the book, but it was still compelling to see how her ideas have evolved — instead of talking about one big disruption (social networking), she talked about two (social networking and mobile). And instead of talking about “The Facebook Era,” she talked about “The Facebook and iPhone Era.”

Shih formerly led social networking strategy at Salesforce.com, and recently founded a social media marketing startup called Hearsay Labs, so she’s been looking at how social networking sites like Facebook change the way businesses can communicate and market themselves for a while now. Today she said businesses are seeing similar shifts brought about by popular smartphone platforms like the iPhone. Specifically:

Identity: Many aspects of our identity previously known only to friends have become much more public via social networks, and companies can use that data to advertis

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