socialmedian: Online Video Embeds: It's All About YouTube

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Online Video Embeds: It's All About YouTube

Source: ReadWriteWeb

Nov 04, 2009

Summary

We know that online video continues to grow, but until now we had very little data about how bloggers engage with online video. Thanks to a new report from social media analytics firm Sysomos, we now have very detailed data about the videos being embedded in blogs and which bloggers are using these videos. For this report, Sysomos analyzed over 100 million blog posts and looked at the video-sharing sites being used and compiled a very detailed demographic profile of the bloggers who are embedding videos. Sysomos also released a list of the top 5 most embedded videos of this summer.

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Who Embeds Videos?

Bloggers who embed YouTube links tend to be male and young. The most active group of YouTube users is between 25 and 35 years old. Bloggers who embed YouTube videos are mostly male (58%), and Break.com is the most male-dominated video site (885), while MTV attracts more female bloggers (68%).

Wedding Dances, Dancing Babies and Broken Guitars

Click here to see the top 5 most embedded videos of the summer of 2009.

The most active video embed users live in t