Google Friend Connect, the popular service from Google allowing website owners to add social functions without coding to their websites, is expanding their service today to allow for a much deeper social experience.
Friend Connect is already a massive service, in use on some nine million websites. According to statistics sent to us by Google, there are 500 million 30-day unique viewers of pages using Friend Connect, and some two people join a site every second. That adds up to more than 170,000 sign-ups daily.
Today Friend Connect is launching several new features to expand on the already strong Friend Connect capabilities. For the user, interests can now be set to allow for better user to user interaction. If you love Metallica, and are on AlexWilhelm.com, for example, you would probably be more interested in meeting someone who also loves technology and heavy metal.
Along with that, Friend Connect now allows users to send private messages to each other. Before you raise your spam shield, this fits nicely with the interests features. Once you notice that one pe