Last year’s round of cuts at Time Inc. came with a major restructuring. The 2009 version is “more targeted” with most of the cuts affecting the News group, Time Warner (NYSE: TWX) CEO Jeff Bewkes told analysts; that group includes Time, Sports Illustrated, Money and Fortune: “We’re aiming to increase the consumer utility at the same time as the financial sustainability of some of our key branding.”
One example would be reducing Fortune‘s frequency but “investing more in the quality ... and focusing our reporting even more on the widest and most important companies.” Time Inc. is also looking at ways, he said, to improve resource sharing across publications “to the biggest and most topical issues.” But Bewkes also talked about further winnowing, promising a “hard look” at “non-strategic and less-profitable titles.”
One custom-publishing title has published its last issue: Fortune Small Business, owned by American Express. FSB was moved out of the newsstand titles as part of last year’s re-org and into contro