socialmedian: Improv on TODAY makes strangers happy

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Source: MSNBC

Nov 04, 2009

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From TODAY associate producer Shawna Thomas

The first text message I received this morning was from my fellow journalist and friend Matt, who lives in Washington, D.C. It said, “Shawna on the Today Show!!!!!” (That is a direct quote. There were actually five exclamation points, which means he was very excited because journalists never write that way.) After that, the flood of texts, e-mails, g-chats, Facebook postings and Twitter shout-outs started coming from friends and family as the show aired across the country and they got to experience Improv Everywhere’s "Food Court Musical 2."

Improv Everywhere (IE) is the brainchild of Charlie Todd who says it is “at its core, about having fun.” It’s also about creating a unique experience for those who are lucky enough to see the “mission” live.

Selfishly, one of the best parts of doing this are the great and jealous reactions you get from your friends when they see the videos. But you know what’s better? Making complete strangers happy in real life.

I got involved with IE through a friend who knows Charlie and I

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