socialmedian: Ad networks must unite to fight fraud! Volunteers?

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Ad networks must unite to fight fraud! Volunteers?

Submitted by Scbalazs from Google Reader

Nov 04, 2009

Summary

ADOTAS - “We are seen as the ugly stepchild of online marketing,” Jivan Manhas of MediaTrust told the crowd at the Performance Marketing Leadership Summit hosted by OfferVault. “We call it performance marketing because the term affiliate marketing is tainted.”
No one in the packed room at the DoubleTree in midtown Manhattan disagreed. It’s no secret that during the past 18-20 months, widespread fraud has greatly harmed ad networks and advertisers — and given them an ugly reputation. Big-budget advertisers are staying on the sidelines.
The solution seems to be for everyone in the segment band together to fight fraud. So who [...]

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