Google Friend Connect has added some new features this week, releasing an entire set of new options for end users and site publishers. The idea is to make it easier for people to connect on Friend Connect-supported sites, in a more personal way.
As Google Friend Connect adds the possibility for any website to become more social (in a Google sort of way), the ability to further connect based on these social interactions is a natural next step for Google. In doing so, users will have a more personalized experience when they visit a Friend Connect-supported site, as long they’re already signed into Google. Now they will also be able to more easily connect with other users based on similar interests. The heavy lifting for these connections is driven by the shared information between end users, Google and the site publisher. Google becomes the provider of data, with the site publisher acting as a virtual environment seguewaying individual connections.
That means if you visit a Friend Connect-supported fashion site, you could find yourself connected with anothe