My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value effectively to those in a position to advance your career. (For a deeper analysis of your brand, complete ReachCC’s Brand Quiz, developed by William Arruda of Reach Personal Branding -the source of a number of questions below).
9 questions that will take your brand to the next level:
1. Can you state your three most relevant and compelling brand attributes (adjectives that describe you)?
My top three brand attributes are:
2. Do you know what those around you think is your greatest strength?