socialmedian: To Serve Better Ads, Google's Social Platform Gets Nosier

User-submitted headlines for this story

Clips

To Serve Better Ads, Google's Social Platform Gets Nosier

Source: paidContent.org

Nov 04, 2009

Summary

Facebook has been the winner when it comes to getting big publishers to adopt its social platform, Facebook Connect; most recently it inked a news and ad-sharing deal with HuffPo, but Facebook Connect has been serving as CNN’s go-to social platform for over a year now. That hasn’t stopped Google, MySpace—and Yahoo, to a lesser extent—from continuing to build out their own platforms in the hope of getting publisher and developer buy-in. So today, Google (NSDQ: GOOG) pushed out a big upgrade to Friend Connect, with new features that let publishers serve more targeted ads, create newsletters and even offer IMs on their sites through its social platform.

The new version of Friend Connect relies heavily on user-supplied information; site owners set up a poll that readers can fill out when they first visit (post-upgrade) that asks questions about their interests.The platform then uses that data to serve visitors better AdSense ads, as well as links to relevant content from within the site; it also makes it easier

...Read the full article

Comments (0)

Add Your Comment