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Ralph Lauren Winter Olympics Designs Revealed (VIDEO)

Source: The Huffington Post | Full News Feed

Nov 04, 2009

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By Samantha Critchell, AP

NEW YORK (AP) - Ralph Lauren's affinity for Americana will be on full display on athletes at the Winter Olympics in Vancouver, British Columbia - complete with red, white and blue, stars-and-stripes flags and, of course, polo ponies.

Polo Ralph Lauren began its strategic unveiling of its outfits for athletes on Wednesday, with 100 days until the start of the games. The closing-ceremony parade outfit includes a mostly red and blue shawl-collar sweater with antique buttons, a newsboy cap, a plaid shirt for the men, and a navy ribbed turtleneck for the women.

Long-sleeve T-shirts with big bold graphics printed on the chest are part of the Olympic Village wardrobe, as well as white warm-up jackets with red and blue stripes down the sleeves and old-school alpine ski sweaters decorated with reindeer.

"We took a lot of inspiration from the 1930s games, reaching into the heyday of the Olympics and bringing to a more modern sensibility," said David Lauren, the company's senior vice president of advertising, marketing and co

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