There are a lot of players vying to become your gateway to rest of the web: Facebook Connect, OpenID, Sign In With Twitter, MySpace ID, and Google Friend Connect just to name a few. It’s Facebook Connect however that seems to be leaving all of the other connect methods in the dust. This includes Google Friend Connect, which without a major social network to back it has floundered in terms of adoption.
Google’s not about to hand over this potentially vital market over to Facebook, however. A few weeks ago, the company simplified the Friend Connect implementation process. Today, the search engine giant has introduced an array of new features that allow users to get to know each other by adding interests, adding the ability to send private messages, and more.
The first part of the new features revolves around what boils down to social networking. For example, site owners can use Friend Connect to ask their visitors about their favorite activities and use that data to help connect people with similar tastes. It also gives the site owner a lot of valuable data