Bloggers spend a lot of time on their computers. They’re posting, reading, commenting on other blogs, sending Tweets, checking half a dozen social networking sites, and generally being web-geeky.
They find something interesting or random, and then clue in other people to that interesting or random thing.
This is how blog posts gain steam on Digg or go viral. This is how we find out about new YouTube videos. This is how we communicate now.
Except we don’t.
We were people before we were bloggers
Think about the blogs that you like the most. Like, to pick a totally random example, mine.
Do you like them because they told you something weird or peculiar that you didn’t know about before? Or do you like them because you enjoy what the post says? Because you like the way the article was written? Because you like the style of the author, the blog’s sense of humor, the way the blogger turns a phrase?
Great bloggers become great because they have a unique style and way of thinking. Here’s the kicker, though: They were that way before they ever became bloggers.