While I am on the subject of measuring and metering social networking over on Toolbox, what I was thinking of was a simple approach that many people could take to monitor Twitter and Facebook in one fell swoop for occurrences of keywords, like your company name. Fortunately both TweetDeck and Seesmic can allow you to monitor when your tag, alias, or keyword shows up in a search and you can see what people are saying.
Below is TweetDeck that will allow you to search twitter and facebook for occurrences of names, brands, and other information that is being sent along those social networks. In this case I am looking for where I work, my blog, and occurrences of my name (which is fortunately blank, which I hoped for). The upper buttons where you see where you can create custom searches for those two systems, you can also make one for MySpace but it is still regulated to just your friends, not the entire network like Twitter. Facebook has the same issue, in that you are only monitoring what your friends are saying. The good thing to do then is to search Fac