socialmedian: Google Friend Connect sites start offering tailored web content, ads

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Google Friend Connect sites start offering tailored web content, ads

Source: VentureBeat

Nov 04, 2009

Summary

More than a year ago Google and Facebook started a head-to-head race to build a social layer across the web with Google Friend Connect and Facebook Connect. The vision was — if you visited a web site, you’d get a custom experience based on your own interests and what your friends have been doing.

Today that’s becoming a bit more of a reality.

Google is releasing a series of widgets for its Friend Connect-enabled sites to give them personalized content, custom e-mail newsletters and advertisements. That’s a leg-up on rival Facebook, which offers widgets to find other Facebook fans, comment and along with log-in credentials so you don’t have to come up with a new ID and password. (Facebook has done an intensive integration with Huffington Post that shows content a person’s Facebook friends have recommended on commented on, but they haven’t scaled it out to wide range of other publications yet.)

Google also built features so that strangers with similar interests on the same Web site can find and interact with one another. Publishers can add the functionality with a

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