On the subway, I bump elbows with a guy for 20 city blocks without exchanging a single word. Forty-five minutes later, I find the same guy at the local guitar shop, and we start to talk — turns out he plays a Gibson Les Paul just like I do. We may have been strangers on the train, but in the guitar shop, we discover our shared passion for guitars.
Often, the web can feel like that subway. There are probably people commuting to the places you regularly visit, but you don’t know who those people are, and your paths may never cross. With Google Friend Connect, we've been helping millions of website owners make their sites more like that guitar shop — a social place where visitors can get to know each other — and less like the anonymous subway ride.
With this in mind, we're thrilled to introduce a new set of Friend Connect features that let site owners help their visitors get to know each other and personalize their site's experience and content.
Break the ice Visitors to your site can get to know each other better by sharing de ...Read the full article