socialmedian: Google Friend Connect Introduces New Ways to Make Friends, Send Newsletters and See More Highly Targeted Ads

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Google Friend Connect Introduces New Ways to Make Friends, Send Newsletters and See More Highly Targeted Ads

Source: readwriteweb

Nov 04, 2009

Summary

Google just announced a number of major updates to Google Friend Connect (GFC), the company's set of tools that can bring social networking tools and widgets to any site. Today, Google is extending this functionality with a new 'Interests' section that will help a site's visitors to get to know each other, a newsletter tool and gadgets that display personalized content recommendations. Google now also allows site owners to connect the data they gather from their users with AdSense to display more highly targeted ads.

Sponsor

As Mussie Shore, Google's product manager for the Friend Connect project, told us yesterday, Google wants to make it easier for site owners to engage their community. Friend Connect, which launched in December 2008, is currently in use on over 9 million sites. 2 new users join a GFC-enabled site every second. According to Shore, small communities with between 1,000 and 5,000 members represent the sweet spot for Friend Connect.

Finding Other Members

The central idea behind these updates is that Google wants to make it easier for users on a si

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