Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the email, participants can generate "tweetable" links to any Amazon product after first logging into their Associates account. By clicking on the "Share with Twitter" button from any Amazon product details page, members are delivered to the Twitter.com website. Here, a shortened link and a bit of auto-populated text are automatically filled in for them in Twitter's "What are you doing?" text box. The included text can be edited to say whatever they want before posting or they can choose to just post as is. After updating Twitter, any person who clicks through on the link and makes a purchase will earn the participant referral fees payable through the Associates program.
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Amazon Associates is Amazon's affiliate program whose original purpose was to help website owners generate links and banner advertisements which they could embed on their sites in order to generate a
I actually like the idea, if it is utilized correctly. Of course it can be used or abused like anything in affiliate marketing, but if used properly it would benefit everyone, including Twitter followers.