“In God we trust, all others bring data.” — Framed plaque from the ‘60s at NASA’s Johnson Space Center

When it comes to deep smarts, curiosity, with practical advice and sprinkled with a healthy dose of good humor, I cannot think of anyone more qualified than Avinash Kaushik. He's not only a real dynamo in all matters analytics, he's also a genuinely passionate, interesting, and kind person. Think that he wrote the answers to our conversation while his hand was healing from an injury because he had made a promise.

Every single one of his posts - and now I can say the same for the books - is packed with step by step actionable insights that will make you think about online accountability as an art. I don't know about you, but he's changed the game of analytics for me - I now have a totally fresh appreciation for what you can do with data.

As he describes on his site, he is the Analytics Evangelist for Google (Data driven decision making uncomplexified), the Co-Founder and Chief Education Officer for Market Motive (Online marketing education, on demand, high q