socialmedian: Newcastle to rename stadium 'sportsdirect.com @ St James' Park'

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Newcastle to rename stadium 'sportsdirect.com @ St James' Park'

Source: guardian.co.uk Sport

Nov 04, 2009

Summary

• New name will be used until the end of this season
• Club admit naming rights plan was handled badly

Newcastle have confirmed that their stadium will be renamed "sportsdirect.com @ St James' Park Stadium" until the end of the season, according to BBC Newcastle.

The temporary rebranding follows a controversial announcement from under-pressure owner Mike Ashley that the ground's naming rights would be offered to businesses in an attempt to raise funds.

Managing director Derek Llambias told the BBC: "We will showcase Sports Direct until the end of the season. I'm sure we're going to get a sponsor in for next season."

Llambias admitted that the way the plan to selling naming rights was put to fans could have been handled better, but said the decision was important for the club's future.

"We could have worded it better, and that's why we came out yesterday to explain what we're trying to achieve," he said.

"With the renaming it was always going to be whatever brand it was, at St James' Park. For the remainder of this season, we already have sportsdirect.com on the Gall

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