socialmedian: Project Canvas: £115m bill in four years

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Project Canvas: £115m bill in four years

Source: The Guardian

Nov 04, 2009

Summary

BBC Trust reveals bill for joint digital TV venture between BBC, ITV, Channel Five and BT

Project Canvas, the joint venture from the BBC, ITV, Channel Five and BT to bring on-demand programming to digital TV viewers with Freeview and Freesat, will cost more than £115m in its first four years of operation.

The figures, provided by BBC management to the BBC Trust, show that cash-strapped ITV and Five may have to find as much as £25m each to back Project Canvas in its first four years from launch.

According to the BBC, the total cost of Project Canvas will be £115.6m, including development, launch, and to the end of the first four years it is running. During this time the BBC estimates that Project Canvas will be have a marketing budget £48.4m.

However, by the end of the period the BBC reckons that there will have been £17m in "cost recovery" - revenues the service brings in - meaning the partners will be left with a bill of £98.6m.

Project Canvas has four partners, leaving each with a bill of £24.7m. But BBC management is confident it can sign up two more partners,

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