socialmedian: Bulgarian startup favit wants to put your online chaos in order

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Bulgarian startup favit wants to put your online chaos in order

Source: TechCrunch

Nov 04, 2009

Summary

[Bulgaria] One of the biggest problems Internet users face everyday is how difficult it has become to follow news streams from many different sources without getting lost in the noise — from the online sites of mainstream media, to the millions of blogs, YouTube and other social media such as Facebook, Friendfeed and Twitter. But just when you were about to admit defeat and throw in the towel on your “online world”, favit, a new startup from Bulgaria, thinks that it has the answer.

Put simply, favit hopes to fill the gap that has opened up between the huge variety of content being published online each day and our limited ability to access and consume it. To achieve this, the site offers a sort-of socially driven RSS reader/aggregator, in which users can receive content recommendations from those in their favit social network, join ‘content’ groups or add RSS feeds of their own.

Martin Linkov, who is responsible for the company’s marketing and promotion in Bulgaria and Greece, tells TechCrunch Europe that “the scope of favit is to become your ‘friendly filter’

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