Using social media just because everyone else is does not mean you should, at least not yet.

Before jumping into all the chatter and all the advertising organizations would be better served by asking themselves a series of questions. Finding the answers to the questions will require you to “think” about critical issues which will have serious impacts on the use of social media.

First you need to understand what it should be used for vs. what it shouldn’t be used for. To answer these questions you must think about how effective are your current communications, internally and externally. Why? Because communications is the essence of an economy, your economy, and unless you master it you will indeed hurt your economy.

Think About Your Communications

Keven Kelly writes Because communication–which in the end…… is what the digital technology and media are all about — is not just a sector of the economy. Communication is the economy.

This vanguard is not about computers. Computers are over. Most of the consequence