socialmedian: Point to an increasingly important role for strategic marketing in future

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Point to an increasingly important role for strategic marketing in future

Source: SANEPR.COM Feed

Nov 04, 2009

Summary

Author : Ravi Chhtraliya

First, the battle for market share is intensifying in many industries as a result of declining growth rates Faced with insignificant growth, companies have no choice but to grasp for new weapons to increase their share, and strategic marketing can provide extra leverage in share battles

Second, deregulation in many industries is mandating a move to strategic marketing For example, take the case of the airline, distribution, banking and telecommunications industries In the past, with territories protected and prices regulated, the need for strategic marketing was limited

Third, many packaged goods companies are acquiring companies in hitherto non-marketing orientated industries and are attempting to gain market share through strategic marketing For example apparel makers, with few exceptions, have traditionally depended on production excellence to gain competitive advantage But when marketing orientated consumer products companies purchased apparel companies, the picture changed Mergers and acquisitions have been rife during ...Read the full article

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