Once upon a time advertisements were considered merely as a means of selling products Their reach was limited to print media and television commercials The world has moved forward and along with it the concept of advertisement has also gone through a sea change Today it is considered as one of the most creative form of art work As consumers and products have diversified, the medium of advertisement has also changed
Some of the major channels through which today products are advertised to consumers are Mobile advertising, Internet advertising, SMS mobile advertising, Banner advertising and online advertising
India today has the fastest growing cellular phone market The call rates are lower when compared to any other country of the world The customer base is huge overpowering the fixed line connection Needless to say that under such circumstances mobile advertising is a rage with any company SMS, MMS and mobile websites are some of the well known mediums of mobile marketing SMS advertisement accounts for 90% of the revenue T ...Read the full article