But what about social capital? This is another outcome and refers to the connections, relationships and conversations between people working in an organization. The differences between this and both human and organizational capital are important, as each need developing in different ways.
Social capital is developed by paying attention to how people are relating to each other – to the spaces between people on the organization chart. However, social capital is highly intangible and the links between it and the activities that develop it are complex and distant in time and space. It is not something that is easy to measure or develop and, because of this, it tends to get ignored.
However, the point of performance in most organizations is the team, not the individual. So it is social capital, rather than human capital, that is the greatest enabler for competitive success. Consider these two examples to illustr