Penny Arcade is rightfully commended for its Child's Play charity organization. But there's not enough charity work happening in video games, argues OneBigGame founder Martin de Ronde. Since leaving Killzone developer Guerrilla Games, de Ronde has focused on building up OneBigGame, which he once described to me as LiveAid for video games. That was quite a while ago, though. Only now, however, is OneBigGame gearing up to release its first game, Chime, over Xbox Live Arcade.

De Ronde admits he was too ambitious at the start.

"Developers are renowned for being late," he told me during a meeting in Los Angeles a few weeks back. "When you ask people, can you in your spare time, for charity, create a unique, innovative little game that we will publish and there's no specific deadline. You just know that you're asking for trouble. What happened is...the original idea was to do one big game, literally one, big next-gen game with just individual designers contributing blueprints for mini-games."

He quickly learned the LiveAid comparison didn't work for a number of reason