What's your greatest asset when it comes to your marketing?
Business Card?
Handshake?
Website?
Your Presentation Skills?
I suspect you need all of the above.
However, let's take it down a level.
WILL POWER
It si one of those qualities that you need to master, and demonstrate regularly when it comes to your marketing. There's also a big difference between demonstrating will power and "willfulness"
(ask any mother of a 2 year old toddler).
When on Your marketing evolutionary process, willpower (or an increase in will power) begins at the end of the awareness step and the beginning of the understanding step.