socialmedian: Epic Guinness ad drops 'good things' line

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Epic Guinness ad drops 'good things' line

Source: The Guardian

Nov 04, 2009

Summary

Epic ad telling public to 'Bring it to life' moves away from drinks firm's famous 'Good things come to those who wait' line

Guinness is to launch its new marketing strategy tonight with a TV campaign that breaks from its "Good things come to those who wait" strapline after a decade.

The TV ad, called "World", focuses on how the famous stout looks like it comes alive when a pint is poured.

Guinness's epic ad was shot in locations including New Zealand, Canada, Fiji and the UK.

It features a group of men who bring life to a barren landscape by populating the ocean with fish, dragging fields of grass into place and supplying fresh water.

As the 90-second commercial unfolds Guinness aims to draw a parallel with the famous "surge and settle" motion that typifies the pouring of a pint and introduce the new strapline "Bring it to life".

Created by ad agency AMV BBDO, the commercial will first air in high definition on Sky Sports 2 during the Champions League clash between Liverpool and Lyon tonight from 7.45pm.

Guinness has linked up with Google Earth to allow web users t

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