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Antichrist sex ads escape ban

Source: The Guardian

Nov 04, 2009

Summary

Press ads for Lars von Trier's film Antichrist unlikely to cause serious offence, rules ASA

A national press campaign for the controversial film Antichrist has escaped a ban from the advertising watchdog after complaints that it was offensive and even pornographic.

The campaign, which ran in the Times, the Guardian and the Independent, showed a man and a woman having sex. It carried a warning that the film "contains strong real sex, bloody violence and self-mutilation".

Seven complaints were received by the Advertising Standards Authority claiming that the imagery in the ad was pornographic, offensive and inappropriate to be shown in a newspaper where it might be seen by children.

The company responsible for the campaign, Artificial Eye, said the image was the "international key art design" for the film, and had been supplied by the sales agent for the movie.

Antichrist, directed by Lars von Trier and starring Willem Dafoe and Charlotte Gainsbourg, has been dubbed the "most shocking movie ever to be shown at Cannes".

Artificial Eye admitted that it had developed an

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