socialmedian: Smartphones Getting Less Expensive

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Smartphones Getting Less Expensive

Source: Hot Current News Trends

Nov 04, 2009

Summary

Within 5 years, 45% of smartphones will hit the market for less than $200 with a new contract, according to data from ABI Research.

It may soon be easier for consumers and businesses to buy smartphones, according to a study from ABI Research that said the retail cost will continue to go down.

The report, "Smartphone and OS Markets," said only 18% of smartphones in 2007 were commercially available for under $200, but this year that number has grown to 27%. The report also estimated 45% of smartphones will be priced below $200 by 2014.

The original Apple iPhone was a hit with reviewers, but its high initial price tag meant it was a relatively niche device. The iPhone 3G became a massive sales hit partly because its $199 entry price-point was more affordable to a wider audience. ABI also said the iPhone spurred overall interest in other smartphones because it raised awareness about what these devices were capable of.

"Nearly all consumers used to choose handsets based on the physical characteristics of the hardware, not the software inside," said Kevin Burden, ABI' ...Read the full article

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