socialmedian: The Persistence of Relationships

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The Persistence of Relationships

Source: The FASTForward Blog

Nov 04, 2009

Summary

This is dedicated to @martymorrow who bothered to ask.

The 2010 lists have started early. David Armano recently wrote “Six Social Media Trends for 2010“. I respect David’s contributions to the industry so I was quick to read and respond to his piece, noting first his closing question:

Thanks for filtering out some key items to focus on.

1. “Where do you see social media going next?” Social media doesn’t ‘go’ anywhere. Indeed, as others have said, it will simply become more ubiquitous. The comeback to requests for ROI on social media should be a request to see the ROI for the phone system, so you can use it as a guide for your response. It’s a channel.

2. Business is social. It turns out that the intimacy of the mom&pop era was all of the innuendos of the ‘persistence’ of relationships (the memory of the relationship transactions). Until the content that streams through social media is persisted, the intimacy will still be lacking.

3. Seems that the most common, high value use of social media mechanisms is to bypass bad operating designs (service models). At some p

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