Tip 1: Create a fan Page, not a personal Profile, for your business.
Fan pages are the best way for small businesses to interact with customer and potential customers on Facebook, Shama said. If you don't have a Facebook account yet, create one in your own name. Then go create your Facebook Page.
Tip 2. Build your page with your purpose in mind.
Start with the little box that appears under your photo. Put something meaningful about your business in there, because that is the first place most people look on your fan Page, Shama said. Then fill in all the other basic information about your business, and put up a friendly welcome message.
Before we had fan pages, lots of businesses and associations created profiles of their business, just like their business was a person. Unfortunately, this is against Facebook's terms of service, and it is enough cause to have your profile deleted. Now Facebook is ...Read the full article