socialmedian: The New MSN: Will More White Space and Local News Make You Visit It?

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The New MSN: Will More White Space and Local News Make You Visit It?

Source: ReadWriteWeb

Nov 04, 2009

Summary

Microsoft just announced a radical redesign of its MSN homepage. Today's MSN homepage for the US market is a busy mix of ads, hundreds of links and some customizable local news and weather widgets. The redesign, which is MSN's first major redesign since 2004, puts a new emphasis on search, local news, video and integration with social networks. The new page features more white space, a tabbed design and a new MSN logo.

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In the US, MSN is one of the top 5 most visited sites on the net with about 100 million visitors per month. According to Microsoft, the MSN homepage is the #1 homepage in 26 markets. This is the first major redesign of MSN since Microsoft introduced the current look in 2004.

The company plans to roll this redesign out slowly over the next few weeks - though all users will be able to switch to the new site through a link on the old homepage.

Fewer Links - Less Clutter

To make the site less busy, Microsoft has reduced the number of links by 50%. In the old design, the categories were organized in dozens of boxes. This gave the page a very bus

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