socialmedian: Yahoo Joins The Real-Time-Search Party

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Source: paidContent.org

Nov 03, 2009

Summary

Yahoo (NSDQ: YHOO) is testing a “search shortcut” that places real-time results above standard search results for some select queries, the company tells us. In a statement, Yahoo describes the initiative as a “test designed to discover if showing such content is useful” and says that depending on the response it will later determine whether to include real-time results for all users. It follows announcements by both Google (NSDQ: GOOG) and Microsoft (NSDQ: MSFT) last month that they would index real-time Tweets in their search engines.

The WSJ reported earlier today that Yahoo was partnering with heavily-funded startup OneRiot—which indexes links users share on Twitter, Digg and other social networking sites—to power the real-time results. However, sources say that while OneRiot is in fact a partner, several other real-time search companies are also involved in the effort. A number of startups have entered the space lately, including Collecta and Topsy.

The test is yet another indication that despite its agre

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