socialmedian: Social CRM Virtual Summit

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Social CRM Virtual Summit - November 11th, 2009

Source: Online Community Report

Nov 03, 2009

Summary

We’re proud to be sponsors of Lithium’s online conference Social CRM on November 11th.

The Social CRM Virtual Summit is a five-hour online conference, which includes webcasts by industry leaders in an interactive exhibit hall, a resource center with extensive materials for download, and a virtual networking lounge to chat live with speakers and prospects. Bill Johnston will lead a session on Best Practices: Community, Strategy and Planning with Joe Cothrel of Lithium. Their session includes discussions on:

Defining and creating a community strategy by working with organizational and customer stakeholders to determine needs, goals and key influencers.
Determining what metrics are important to track, what is currently being measured against what many companies want to measure, and current key performance indicators, featuring research from the Online Community Research Network.
Defining the value of online communities through the key sources of value, including: cost reduction, lead generation, increased engagement, building customer loyalty.

The virtual event is

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