socialmedian: Share button madness: Real-time startup Topsy launches one of its own

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Share button madness: Real-time startup Topsy launches one of its own

Source: VentureBeat

Nov 04, 2009

Summary

Real-time startup Topsy launched its own variation on the retweet button today to compete with Tweetmeme’s leading version.

It’s important because the retweet button was one of the distinguishing features that allowed Tweetmeme to break out from the pack of real-time startups that launched earlier this year. It gave the U.K.-based startup broad exposure and traffic with north of 50 million retweet button impressions a month. Topsy, which is much better-funded, logged in about 150,000 uniques in September to Tweetmeme’s 770,000 thousand, according to Compete.

So why consider switching to Topsy? 1) Topsy archives search results for longer so they don’t get lost. 2) You get bragging rights if you’re in the Top 100, one thousand or five thousand links among “influential people” on Twitter. Topsy judges influence based on your ratio of followers to how many accounts you follow, plus how often you’re retweeted among other factors.

Minuses: Can this get anymore unwieldy or cluttered-looking? When combined with all the other comment and share buttons, it’s pretty crazy

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