socialmedian: SwingVine Adds Real-Time Functionality To Trend Discovery Platform

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SwingVine Adds Real-Time Functionality To Trend Discovery Platform

Source: TechCrunch

Nov 04, 2009

Summary

SwingVine, a site that lets you see what content is trending on the web, is adding real-time functionality. SwingVine aggregates data and news from across the web, analyzes the volume of online buzz and the reputation of various sources, evaluates user interactions on the site itself, and other information to surface the the most popular and noteworthy content on the web. It’s a hybrid of an aggregator of information on pop culture and news and an analytics site that actually measures what people are looking for on the web.

Adding the ability to see trends and buzz on the web in real-time makes complete sense for SwingVine. The startup determines trends based on factors such as volume, recency, and growth rate of web news, sales data, critic reviews, onsite pageviews, clicks, and other data points around topics. Swingvine is also launching a Facebook app to mine and aggregate trends from your existing Facebook friends, incorporating social results into your trends. You can connect SwngVine with Facebook via Facebook Connect.

So when users sign in, social tre

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